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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136
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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6%

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Top Trends From State of the Media 2016

Cision

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. This explains why almost half (48.9

Trends 120
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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Let’s listen to her insights.

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Deloitte’s annual back to school survey. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. They help high earning movers and shakers manage their wealth—right?

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