Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data.

Media 210

Media Automotive Resources Product Launch 210

Cision

APRIL 7, 2017

Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 15, 2015

Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.

Infographics 120

Infographics Product Launch Content Marketing Video 120

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Add Multimedia.

Writing 72

Writing Product Launch Infographics Pitching 72

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it to whatever else you’re doing marketing-wise. June: Plan Around Product Launches. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. Press releases that include some form of multimedia, specifically video , are bound to receive more views. The short answer is, absolutely. Craft a Good Headline.

Writing 61

Writing SEO Google Local 61

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Your kit should include: A high-quality video.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Product Launches. Until recently, I didn’t. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show. Footage of a new product unveiling. Videos of booth displays and staffers to humanize and show pride in the brand.

Social Media 40

Social Media Trade Shows How To Media 40

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

It’s photos, graphics, GIFs, memes and video. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers. No longer is the writing on the wall.

Social Media 40

Social Media Pinterest Media Marketing 40