Infographics Leadership Technology Webinar 
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Sword and the Script
DECEMBER 13, 2016
Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.
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Shift Communications
SEPTEMBER 16, 2016
Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.
Sword and the Script
DECEMBER 22, 2020
Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”
Sword and the Script
APRIL 13, 2019
3) The CMO Council infographic on CMO priorities. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.
Contently - Strategy
JANUARY 9, 2019
The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Take this paper on replacing electronic health records (EHR).
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