Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Breaking news and trending topics can also be leveraged to generate interest. No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. Trust is the watchword for 2020. How can they do that? The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Let these trends influence your latest goals. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. It’s a growing trend and it is definitely impacting the practice of PR. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What are the biggest trends in the industry today? Tell us in our #InnovateNow Hashtag Sweepstakes.

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Reddit Social Media Comparison Pitching 120