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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Follow him on Twitter @nbell94102.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. 7 Reasons Traditional Media is Still Relevant in PR 1.

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3 Media Trends That Will Improve Your PR Campaigns

Cision

As journalism trends continue to evolve, communication professionals do not remain unaffected. Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. But with so much constant change, how can your brand keep up?

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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

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9 Ways To Up Your PR Game

Onclusive

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not.