Advertising Infographics Journalism Mobile 
Beyond PR
APRIL 26, 2017
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Follow him on Twitter @nbell94102.
Sword and the Script
FEBRUARY 24, 2015
Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction.
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Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If
Onclusive
MAY 10, 2018
These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not.
Burrelles Fresh Ideas
JUNE 27, 2023
When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.
Stephen Waddington
DECEMBER 5, 2018
Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Mobile broadband services such as WAP, 3G and 4G followed.
NewsWhip
MAY 27, 2021
I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. And, it didn’t just tell, it showed.
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