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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

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Healthcare Communication Strategies During Pandemic

5W PR

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company.

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5 Ways to infuriate journalists with your online newsroom

MaccaPR

Pictures often boost readership for a story online, and having background information available reduces the need to waste people’s time with basic questions in interviews.” And check out how Hazelden (featured below) prominently offers its spokesperson to the media and then identifies its thought leaders for interviews. #5

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

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How To Make Your PAC Communication Stand Out

Cision

How does it appear on mobile devices? If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are.