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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

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How to Effectively Communicate Your Rebrand

Beyond PR

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

Visuals : Traditionally, communicators have been trained in writing. Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

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Practical perspective of PR management

PR Conversations

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Noticed an interview with the rival’s CEO in a well-known magazine?