Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. For this reason, it’s worth researching some high-quality keywords that are relevant to your story to enhance the SEO boost.

Small Business 97

Small Business Writing Engineering Infographics 97

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Understand Your Audience: A deep understanding of your target audience is crucial.

Strategy 59

Strategy Company Communications Construction 59

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. As the old marketing saying goes, half of the budget is wasted, you’re just not sure which half.

B2B 60

B2B Pitching Survey Study 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing is the strategy of using high-quality, engaging content to bring attention to your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Agency Life'

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. ” (Hint: “Because every marketing guru says so” is not always the right answer.).

eBook 129

eBook YouTube Video Social Media 129

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. If they want to know more, that’s a great thing.

Infographics 70

Infographics Comparison Energy Video 70

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Rebuilding audiences and revenues via digital formats remains a work in progress.

Media Relations 115

Media Relations Media Print Newspapers 115