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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. You’re already starting to see this on visual-first platforms like Instagram. White papers.

Consumer 104
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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Predictions are a perennial.

Pitching 136
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How to Create a Media Kit

5W PR

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas.

How To 176
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 174
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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. More recent outcry surfaced in response to Richard Prince’s New Portraits series where he added emoticons and comments to original Instagram posts and put the results on display.

Examples 120
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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. It’s no wonder that Instagram now boasts over 800 million users. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136
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The Top 50 Social Media Influencers on Twitter

Cision

Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Steve Farnsworth (@Steveology) August 12, 2015. CEO of Evolve!