category company-news 
Flack's Revenge
OCTOBER 27, 2021
There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. But what about enterprise tech?
Flack's Revenge
OCTOBER 27, 2021
There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. But what about enterprise tech?
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Ishmael's Corner
SEPTEMBER 30, 2014
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.
Shift Communications
AUGUST 29, 2023
Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.
ImPRessions - Crenshaw Communications
APRIL 23, 2019
To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. When a company lands new capital, sometimes they drink their own Kool-Aid as they assess the numbers.
Onclusive
MAY 10, 2018
These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” 3–Visual Storytelling.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.
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