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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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PR 101: How to Pitch Travel Journalists

Cision

Is it local, budget friendly travel? Print media and travel freelancers have longer lead times, often three to four months in advance. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Does he or she focus on family travel? Consider the Lead Time.

Travel 174
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Media Monitoring: How to Plan, Execute and Engage

Cision

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Consider how and where you connect with your audience and identify any challenges or issues you need to keep on top of. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

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How to Connect With Consumers Offline

5W PR

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. If so, how?

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Dennis Wilson, Jr.,