ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. B2B PR boosts SEO. Meanwhile, B2B budgets have boomed.
Buzzstream
JANUARY 22, 2024
In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Are articles well-written, thoughtful, and well-researched?
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PR Fuel
OCTOBER 8, 2022
Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Curious as to which companies these are?
Sword and the Script
AUGUST 29, 2020
According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? There are plenty of free and low-cost courses.
Newsfile
JANUARY 30, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Eapen, Daniel J.
Landis PR
SEPTEMBER 27, 2021
Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. Photo by: Susie Biehler.
Contently - Strategy
MARCH 22, 2019
Cardinal Health’s Essential Insights is a go-to resource for healthcare administrators. ”) to tactical channel marketing (SEO, Social, Paid, etc.). This challenge of mastering content throughout the customer journey is something I’ll be writing about all year—and talking about in a few weeks.
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