Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Scott Public Relations

DECEMBER 13, 2018

To help make sure your website is available to anyone who’s interested, it’s important that your content and landing pages are optimized with the current rankings for search engine optimization (SEO). Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. AI that matches human capabilities - or even surpasses them - is a long way from us, and it is pure speculation so far.

Healthcare 90

Healthcare Ethics Software SEO 90

Contently - Strategy

MARCH 22, 2019

Cardinal Health’s Essential Insights is a go-to resource for healthcare administrators. ”) to tactical channel marketing (SEO, Social, Paid, etc.). Chase’s News and Stories answers important finance questions, earning the trust of readers who then apply for credit cards and loans.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. In “Winfluence,” Jason shared a case study about the success he achieved by foregoing the digital landscape for his client, the University of Kentucky Healthcare.

Marketing 89

Marketing Employee Local Community 89

David PR Group

DECEMBER 2, 2016

If you represent a healthcare company and tens of thousands of medical records are exposed on after a deep web scan, do you have a reputation issue? Many disciplines now touch reputation – far beyond SEO. Reputation and cybersecurity joined at the hip. Of course, but is this solely the domain of your IT department?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well.

Interviews 28

Interviews SEO Blogging Writing 28

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Landis PR

SEPTEMBER 27, 2021

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI. Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands.

Agency 105

Agency Travel SEO Nonprofit 105

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Contently - Strategy

NOVEMBER 27, 2018

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. Perform SEO analysis. If you have millions of readers and great SEO but none of your content converts, you’re making a mistake. Enter: Google. ” Magnarelli said.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

AUGUST 23, 2018

Okay, you get it— pillar pages are both nice and important for SEO. HubSpot's Global Head of Growth and SEO, Matthew Barby , is no stranger to the HubSpot Marketing Blog, or the people who comprise its team. Sometimes, pillar pages can look like and belong to the same blog property for which it's building SEO authority.

Examples 28

Examples Healthcare SEO Internal 28

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Leverage keyword research. If so, I challenge you to stick with me.

Survey 90

Survey How To Reddit Pitching 90

PR 20/20

OCTOBER 10, 2017

AI is rolling out across industries as diverse as finance, insurance, healthcare, manufacturing, and professional services. As a result, SEOs are exploring a new way of linking related content under a ‘topic clusters’ model.”. McKinsey says tech companies spent between $20 to $30 billion on AI in 2016 across industries.

Marketing 81

Marketing eBook System Tools 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. B2B PR boosts SEO. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. For instance, healthcare providers can ask and answer specific questions about their specialty. SlideShare has great SEO performance and your presentation has better search visibility than if you hosted it on your own site. You can follow him on Twitter @mmhemani.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88