ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

MARCH 22, 2017

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. That’s valuable thought leadership.

Brand 70

Brand Branding Guidelines Financial 70

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

JULY 18, 2019

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. Your community, your influencers and your customers define your brand. Influencer approach. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Be a storyteller and try to create intimacy with the reader. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines.

Publicity 85

Publicity Training Technology Data 85

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. We are living a truly global cosmopolitan culture when it comes to PR.

Local 133

Local Crisis Management Internal International 133

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Scott Public Relations

NOVEMBER 10, 2022

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Yes, we know storytelling has been a communications mantra for some time.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 15, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Further reading Accessible communications guidelines published by PRCA, Stephen Waddington, 21 April 2021, [link] In To Be Clear: A Style Guide for Business Writing, Philip Collins, 3 June 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128