Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. Guidelines for Submitting.

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How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. It may seem obvious, but study the publication you’re pitching, and read more than one issue.

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Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Humanize it.

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B2B Twitter Brand Branding 103

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is Thought Leadership ?

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Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. Limit the Topics You Want Covered.

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Blogging How To Guidelines Social Media 159

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. If you must DIY your PR, the easiest place to start is by generating thought leadership. Important : check to see whether they accept guest posts before you pitch. Pitch the blogger via email.

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Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). The deluge of PR pitches. Source: B2B Sales Cycles ).

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Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Here are the guidelines and how to pitch. Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. >>> Interested in submitting a guest post?

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Internal International Employee Leadership 96

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

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Advertising Advertising Ethics Conference 52

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. Make sure it’s not a sales pitch. This struggle is real.

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Internal International Crisis Exercises 133

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

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Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

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Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

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PR Fuel

JULY 14, 2021

Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Focus your attention on people who hold leadership positions. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch.

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Writing How To Media Guidelines 72

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. Of course, many of those texting, tweeting, messaging, blogging, etc.,

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Guidelines Writing Social Media Newspapers 154

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. Limit the Topics You Want Covered.

Blogging 61

Blogging How To Small Business Guidelines 61

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Perfecting the pitch. Review submission guidelines (if available). Next steps.

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Ethical Voices

DECEMBER 18, 2023

What are some other things we can do beyond if the media pitches aren’t landing? As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. One thing I will add, we do actually have very clear guidelines about putting client data in ChatGPT. I don’t know.

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Ethics Data Training Agency 105

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

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Solo PR Pro

JUNE 9, 2015

You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!). Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. Let the world see your thought leadership. Word limits? Current Affairs and Events.

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Blogging Guidelines eBook Viral 40

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.

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Data Meeting Measurement Guidelines 106

Konnect Agency

MARCH 31, 2020

Unless the charitable donation is part of a larger effort to address the pandemic and will have a meaningful impact, we do not recommend pitching to media, rather we suggest making it known directly to your customers so they are aware of how they can participate.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

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Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

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Blogging How To Print Facebook 68

Contently - Strategy

SEPTEMBER 13, 2019

We ideate, pitch, publish, and analyze, and then we shove all our data into a Rube Goldberg machine marked “Optimize” so we can do it again. Chaos is what keeps blog posts in editing hell for weeks at a time, but it’s also what burns out young writers and makes them lose faith in company leadership. Were they serious?

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Content Marketing Marketing Conference Blogging 111