Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. These three media tips are just the start to a successful media relations program.

B2B 60

B2B Media Automotive Pitching 60

Critical Mention

SEPTEMBER 3, 2018

Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. The majority of reporters want to write stories that talk about current trends and their impact – whether it’s a specific industry or a broader business outlet.

Interviews 60

Interviews Media Training Training Trends 60

Beyond PR

AUGUST 30, 2016

Jobs and Workforce Trends. For companies with financial planners, it may be worthwhile to share tips on how students can reduce their loans while still in school or how recent college grads may best be able to pay their debt while living within their means (and still having fun!). Product launches. face student debt.

Radio 68

Radio Media Newspapers Technology 68

NewsWhip

JUNE 10, 2021

It comes down to product launches. You described it as a vertical, but reputational risk can become a financial risk presumably as well. 17: How PepsiCo’s Creators League transforms trends into brand activations. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Insights and Trends: As mentioned above under ‘Why use a planning tool as a strategic lever?’, a planning tool can provide valuable insights into media agendas so you have a full picture of what’s coming up.

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 20, 2022

Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Moment-intensive personalization.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 71

Media Automotive Resources Financial 71

Cision

NOVEMBER 13, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120

Media Automotive YouTube Product Launch 120