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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments.

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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

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Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. After the shocking terrorist attack on the French satirical magazine Charlie Hebdo, the lights in the Eiffel Tower were turned off out of respect for the victims. Self-funded and financial sustainability.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

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Mr. Whippy at the Ryder Cup, Dishing Dirt on Innovation and That Pesky “Send” Key

Ishmael's Corner

Today brings a grab bag of business storytelling for easy consumption. possible feature in a national newsstand home magazine. Financial Times Trigger-happy at the Keyboard. Uncategorized business storytelling perceived as innovative PR savvy product placement' Here goes —. This I don’t have to see.

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently - Strategy

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Put on Your Storyteller Hat. I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. Let me give you an example.

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