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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 127
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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules.

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Behind the Headlines With Neil McAllister

Cision

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. I’m also looking forward to working with a great group of people with a wide range of skills and experience. And they told a good story.

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PRoust Questionnaire: Helen Slater

PR Conversations

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. No, not really. flexibility.

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Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants."

Maxim Behar

It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do. In journalism, there is a golden rule. We went to the beach where "Baywatch" was filmed. Good news, no news.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Media and journalism. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Topically, this event covers a lot of ground.