Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 96

Social Media Marketing Media Creativity 96

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Delevingne’s 9.9 PUMA (@PUMA) November 13, 2019. Kelley O’Hara.

Brand 87

Brand Branding Instagram YouTube 87

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. ” Also reportedly up for sale: Funny or Die and The Onion. I’m dating myself.)

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. ” Also reportedly up for sale: Funny or Die and The Onion. I’m dating myself.)

Media 28

Media Mobile Pinterest Journalism 28

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Over the last 50 years, this was evident in public relations seeking to secure media coverage as a priority. This attention has more recently shifted increasingly online into social media in particular.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Over the last 50 years, this was evident in public relations seeking to secure media coverage as a priority. This attention has more recently shifted increasingly online into social media in particular.

Retail 40

Retail Radio Advertising Advertising 40