article thumbnail

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

With some exceptions, public relations is best used to build visibility and shape reputation over time. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. There are also deep specialist expertise by PR function.

Nonprofit 271
article thumbnail

How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Platform and Target Audience.

Brand 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Love shopping. Love tech. Love retail tech.

PR in High Definition

We have always worked with tech-driven companies, building their profiles and shaping reputations. This means that retail brands, and retail tech brands must make sure they’ve got the right infrastructure in place now to cope with the surge – or they could face reputational and financial knocks! The ‘Clean Dozen’.

Retail 62
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. There are financial costs that often cannot be sustained.

Marketing 214
article thumbnail

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion.

article thumbnail

Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

Here are some of the actions at which ChatGPT balked: White Lies: When asked how to respond to a fashion-challenged friend who asks you how they look, ChatGPT was emphatic about not hurting their feelings but also not telling an untruth. Their fashion taste is not good. Questions are in bold; the bot’s responses, in italics.

Ethics 98
article thumbnail

Misinformation prep: Lessons for brands from the world’s leading NGOs

NewsWhip

For example, Samsung’s communications team has built a data-informed reputation risk monitoring framework around the top areas the company cares about reputationally, identifying key narratives, influencers and outlets. Detractors and critics are part of your reputation landscape too. Detect and quantify misinformation fast.

Brand 78