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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Then, a peer recommended SumAll, after a lengthy Facebook discussion. I read the theSkimm every morning and it has become a go-to daily resource.

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Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). List posts earn more shares.

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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

We’ll show you some of the best practices for getting your brand noticed in this extra resource. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular. Facebook currently has over one billion users (and that number’s growing). Click Here. Define Your Audience.

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. CHALLENGE: Lack of resources. SOLUTION: Maximize time and resources by relying on trusted providers.

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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Some trends Rappler expressed will take front and center for content marketing this year are: Utilizing video across various platforms (Facebook, Buzzfeed, etc.). Visual content.