ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. CHALLENGE: Lack of resources. SOLUTION: Maximize time and resources by relying on trusted providers.

Local 73

Local Storytelling Infographics Resources 73

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. Then, as you add resources to your team, do that again. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. If you happen to be in the same camp, make sure your increase time, resources and efforts spent on content sharing and creation aren’t wasted. Be a storyteller – a smart one.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

JULY 30, 2015

Be a Resource After the Interview. Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Bonus: Don’t forget to check out this free resource which helps you toss out the old so you can make way for modern tactics instead.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. The 2018 JOTW Communications Survey from Frank Strong.

Survey 70

Survey Trends Communications Storytelling 70

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Industries will be able to better deliver their resources and intended messages to consumers in the form of new mediums. Focus on non-fiction storytelling. CJG Digital Marketing. Create content for current customers.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. One way or another, all content marketers need to embrace visual storytelling. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

OCTOBER 31, 2017

Next, further assess your business using the resources offered exclusively in the Performance Pack. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). It features resources for: Marketing team assessment.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. When you tell your client’s story in unexpected innovative ways, when you find creative ways to use the resources at hand, that’s #CreativePR.

Creativity 100

Creativity Pitching Writing Conference 100

ReimaginePR

AUGUST 1, 2016

We’ll show you some of the best practices for getting your brand noticed in this extra resource. Let’s discuss the best strategies to get noticed by the right audience for your brand. Click Here. Define Your Audience. Understand who you serve. And remember, it’s not the entire world– it’s a decidedly smaller group of people.

Brand 120

Brand Branding Marketing How To 120

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Follow Team Geben on Twitter for more articles and resources throughout the week. Cheers and happy reading! . Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Humans can’t read a thousand releases a day. Humans can’t parse 205,000 news stories a day.

Analytics 60

Analytics Data Analysis Technology 60

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Jonathan Hill hit reply when he received my letter a couple of weeks ago. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

The Proactive Report

JANUARY 30, 2015

SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. Here are 10 graphic design tools and resources to help implement your visual content strategy.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. You should not start with three pages of A4, but a tweet, an infographic or a video. If you are writing more than 200 words on any subject, you’re probably in the wrong place,” said Aiken.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. ” He grew frustrated without any useful resources to send his readers. ” or “What is the individual mandate?”

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. If a piece of content is “ snackable ,” it means it’s designed to be engaged with in a single sitting. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85