Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JANUARY 28, 2016

What role do you think storytelling plays in PR? Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. Exercising before work clears my mind, energizes me and puts me in a great mindset to tackle the day.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. I took that pitch, transformed it into a blog post which in turn, took off once it was published.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Effective storytelling improves valuations. I’m open to pitches on these, but please read this first. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. Image credit: Pexels.

B2B 122

B2B Marketing Survey Software 122

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK.

Local 60

Local Storytelling Exercises Banking 60

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

JULY 17, 2015

In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc.

Agency 40

Agency Report Training Leadership 40

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Selective hearing helps no one. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164