Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

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PR for Anyone

SEPTEMBER 29, 2021

A great example of this is my client Saving Promise who landed this segment on ABC7. Sometimes they won’t have time so if you send in a pitch without addressing those extras, they might pass just because of the lack of time to do the work to make it great.

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PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.

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PR for Anyone

JULY 28, 2022

Take your diamond, aka your story, and think of each facet as a different media outlet. Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Let’s say you are an expert in stress reduction.

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PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

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PR for Anyone

MARCH 16, 2022

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. Everything has a story. What is yours? What is your customer’s story? When you are creating video, incorporate a story into this as well.

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PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

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PR for Anyone

SEPTEMBER 1, 2021

I’ll give you an example. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. And then, on the local level, I want you to think about what’s happening in September.

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PR for Anyone

JULY 14, 2021

I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. Again, this just upped my credibility and the quality of the product when Diana Ross wears it when she sings for the President of the United States. Your story matters!

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PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. Don’t you think if someone else has gone through this, they would want to work with her as a Realtor because she understands what they have been through.

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

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PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

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PR for Anyone

JUNE 30, 2021

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

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PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I remember the first time I pitched, I was a nervous wreck!

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PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What a blessing it was to have had that during Covid.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook. The hook is the most important aspect of all of your marketing.

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PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

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PR for Anyone

OCTOBER 14, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool?

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Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

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PR for Anyone

JANUARY 5, 2022

Because I live in Virginia, I’ll use Virginia as an example. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

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Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

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Interviews How To Media Media Training 120

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

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PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day.

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Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. ’ This train of thought is a highly creative process. cookies ‘n cream.

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy Spring!!!

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PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

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Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Take remote work for example.

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