Advertising Examples Media Training Small Business 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”
PR for Anyone
MARCH 23, 2022
These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar?
PR for Anyone
SEPTEMBER 30, 2022
and I saw the greatest example last week. So it was such a perfect example of newsjacking. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. I talk about newsjacking all the time. I talk about how celebrity sells. So what they did is they tied that in.
PR for Anyone
AUGUST 25, 2022
I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.
PR for Anyone
SEPTEMBER 1, 2021
There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!
PR for Anyone
DECEMBER 7, 2021
They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. I can’t wait to see you in the media. So check all of this out.
PR for Anyone
AUGUST 18, 2022
Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?
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