PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. So that’s why they call it earned media.

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PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Transcript. It is the end of August.

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PR for Anyone

MARCH 10, 2022

But what happened was, is we pitched the media and they saw immediate results. We had two people who went on national radio tours. One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. It was amazing.

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PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.

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