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PR Campaign Examples

PR for Anyone

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media.

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The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. A recent client serves as the perfect example.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. A recent client serves as the perfect example. They Say Too Much.

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What Can You Do to Land a TV Pitch?

PR for Anyone

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. A great example of this is my client Saving Promise who landed this segment on ABC7. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic.

Pitching 130
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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130
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Pitching Multiple Media Outlets

PR for Anyone

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Take your diamond, aka your story, and think of each facet as a different media outlet. Here’s an example.

Pitching 130