Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

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Automotive Mobile Technology Trade Shows 72

Konnect Agency

AUGUST 2, 2022

This strategic plan can be mapped out through a content plan full of your experts’ thoughts and ideas, staying plugged into trade publications’ editorial calendars, and through relevant industry trends and updates that are influenced by the news cycle. Securing Interviews To Establish Credibility.

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Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 22, 2024

We see our customers at industry events. Having a presence at industry shows is a good way to get exposure to your customers and prospects, but that alone won’t cut it. Even with attendance at big shows like CES, it’s for your prospect to remember you from the hundreds of other suppliers they saw there. It costs too much money.

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Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’m proud of the work our team at Transport Topics has done in trade show coverage. I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. A space to watch, for sure.

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Transportation Meeting Media Newspapers 94

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. It’s easy to hang up the towel post-event and rest on a job well done.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MARCH 27, 2018

4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Last week I got a list of media registered to attend a popular trade show.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 2) Predictions and reaction to trends.

B2B 79

B2B Media eBook Interviews 79

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

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Trade Shows Interviews Video Twitter 107

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. LinkedIn, for example. Seamlessly.

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Tools Trade Shows LinkedIn Web 60

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

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Social Media Trade Shows How To Media 40

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. CES remains a great venue for vehicle technology companies to show their stuff. And it appears the 2023 version, slated for Jan.

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Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JANUARY 19, 2023

Also, technologies enabling the not-too-distant software defined vehicles were big at CES2023, punctuated by the CES launch of a new award series sponsored by Motor Trend that honors software defined vehicle innovators. trade show held since 2020) generated lots of automotive and mobility news.

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Automotive Transportation Technology System 82

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. July: Leverage What You Learn.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

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Marketing Content Marketing Pinterest LinkedIn 48