Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Konnect Agency

AUGUST 2, 2022

This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Securing Interviews To Establish Credibility. Securing interviews for your client’s thought leader opens the door for invaluable exposure opportunities and meaningful relationships with the media.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Read our free PR Kit for pitching tips and more today! If you have an event, you want to line up your press release’s distribution with the event. If it’s about an event, add a photo of last year’s event.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

JULY 14, 2021

Start by creating a list of events and accomplishments that have occurred in the past six months. For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. Pitch a story about how the world is ending. Which leads me to the second problem. Talk to Us !

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. News and events. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive. The Show Never Ends .

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 40% say live events. Notably, live events dropped by 20% when compared to the same survey last year.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. LinkedIn, for example. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. And one more key element – the importance of live events. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility.

Media 95

Media B2B Groups Conference 95