Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. see this 2-minute video for an explanation ]. Blame social media.

Survey 160

Survey Data Media Ethics 160

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: Code of PR Ethics? ). Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. Because you’re not a true public relations professional. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Media relations with print newspapers/magazines are still stronger than expected. #5

Communications 115

Communications Publicity Survey Newspapers 115

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Media Relations'

Policies 181

Policies Marketing Viral Pitching 181

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Budgets and the business of free There traditionally hasn’t been a line item in a budget for tools in PR agencies and communications teams beyond a media relations database and media monitoring. Effectiveness: tools to deliver better work.

Tools 175

Tools How To Agency SEO 175

Stephen Waddington

NOVEMBER 21, 2018

The CIPR’s focus in 2018 has been for public relations to be recognised as a management discipline. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. What we do 5.

Government 103

Government Education Print Ethics 103

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. What can public relations contribute to your society?

Leadership 111

Leadership Publicity Government Journalism 111

Burrelles Fresh Ideas

JUNE 20, 2023

To truly captivate their audience, they can incorporate eye-catching imagery and videos that showcase vibrant summer colors, refreshing drinks, and delicious seasonal ingredients. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 198

Writing Communications Marketing B2B 198