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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. A recent KPMG survey found that 40% of U.S.

Ethics 60
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126
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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Trust Barometer, p.35

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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78
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Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

Sword and the Script

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 113
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Surveying the Past, Present and Future of PR

PRSay

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 132