Remove Ethics Remove Leadership Remove Policies Remove Reputation
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126
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The Impact of Strategic Communications

5W PR

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 75
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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Study calls for a more socially conscious approach to public relations

Wadds Inc.

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. It's an idealistic perspective of public relations that responds to both management and leadership opportunities, but also critical sociological and societal perspectives.

Study 98
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. But the company also lacks moderators to enforce these policies. This is a great tactic for thought leadership content, in particular.

Ethics 73
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The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Gain consensus from your organization’s leadership and prepare to weather the storm. Dabros is an associate professor of political science and public policy at Aurora University in Aurora, Ill.

Brand 135