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Ethics

Internal

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston.

Film

Film Marketing YouTube Advertising

Facebook PR Exposed

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook

Facebook Public Affairs Crisis Crisis Management

Public Relations Today

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

Facebook PR Exposed

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