Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. This year, I’ve seen enterprise brands started to come to grips with the harsh reality that they have dozens of departments and LOBs creating content in silos, with little brand governance and quality control.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Cision

DECEMBER 21, 2015

Introduced in August for public figures only (this service is called “ Mentions “), Facebook has started a small roll-out to US users , and just introduced the service to verified business Pages (to learn how to verify a Page on Facebook, click here ). Facebook at Work. Comparable services: Yammer , Slack. Improved Search.

Facebook 48

Facebook Nonprofit Enterprise Google 48

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. How to Rally Support for Inbound Marketing. And if we don’t, we will be rejected as frauds. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The post How to Integrate Business Management Tools to Streamline Your PR Workflow first appeared on Burrelles.

Tools 75

Tools System How To Software 75

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

NOVEMBER 9, 2021

Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 93

Software Banking Technology Data 93

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The French Presidential race , as published by Le Monde. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The French Presidential race , as published by Le Monde. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” If they aren’t familiar with LinkedIn, you can walk them through how to do it until they have mastered the process. How can you measure success of the long-form posts? “It’s too risky!” Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. Analytics and data provide support to better inform clients on how to strategize to meet their goals. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient.

Data 120

Data Nonprofit Analytics Instagram 120