Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

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Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He then switched to doing PR for an engineering company and eventually started an agency with his ex-employer as his first client.

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Corporate Mobile Energy Public Affairs 178

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

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Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

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Meeting Media Engineering Journalism 74

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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Media Analytics Radio Google 52

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What story or stories are you most proud of? I haven’t looked back since.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Consider this response from Madeleine Winer of Tire Review : “I have a background in newspaper journalism, so timeliness is always an element that hooks me into a story. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. She realised the power of media. Some employ PRs also, to deliver those crucial high page authority backlinks provided by established news media. . #1:

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SEO Engineering Content Marketing Agency 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on. Last summer, 40 percent of traffic came from search engines, and 14 percent came from social networks.

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Newspapers Print Radio Local 73

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” So, I ended up taking a job at IBM as head of global media relations. But you know what?

Enterprise 68

Enterprise Ethics Engineering Technology 68

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. Have you found that a challenge?

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Marketing Analytics Measurement Data 120

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

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Transportation Meeting Report Media 91

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. PRdaily.com: 18,134. It’s just not possible.

SEO 64

SEO Tools Engineering Web 64

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now. Take one area of PR, like media relations.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

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Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was the news editor of a small daily newspaper in Alabama. Metro weekly newspaper that no longer exists.

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Journalism Meeting Newspapers Automotive 79

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. Okay, it needs to be media relations still. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JULY 17, 2018

Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. materials engineer. The Economist.

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Government Publicity Public Affairs Agency 89

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Offers native newswire service through PR Newswire and PRWeb which it owns; it also owns media outreach services Help a Reporter Out (HARO) and ProfNet. Tools removed from the list.

Technology 92

Technology Software Resources Pitching 92

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 12, 2019

It bans fake information and ads that link to destinations intended to deceive search engine users. Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. Lib Dems in owned media manipulation , Stephen Waddington ).

Publicity 93

Publicity Media Facebook Newspapers 93

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! billion - but the 5.7

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Content Marketing Marketing Advertising Advertising 48