article thumbnail

Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall.

article thumbnail

Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three global issues that could impact your brand’s reputation

NewsWhip

Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. Diversity Equity, and Inclusion DEI, or Diversity, Equity, and Inclusion, has been politicized on both the left and right, forcing brands to clarify where they stand.

article thumbnail

Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. One such recent incident involved Walmart and a fake press release claiming the retail chain would accept cryptocurrency from Litecoin as a payment method. Rising audience-side misinformation.

Crisis 78
article thumbnail

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 It’s the CEO!,” gasps Arik. Which brings us to.

article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Technology is a great equalizer for a business. Goliath myth.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?