Mindful Marketing

MAY 8, 2021

Likewise, would an attorney author, “How to represent yourself in court,” or a public accountant pen, “Why to do your taxes on your own”? As significant as these consumer outcomes are, there’s another consequence of the company’s strategy that’s equally important: the impact on employees.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Nearly 90 percent of the students in my undergraduate ethics course are accounting majors, and most look to land jobs in public accounting. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. That’s how I got pulled into grassroots work.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 68

Media Relations Media Insurance Insurance 68

Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C.,

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. All maximizing publication potential – and impact. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. All maximizing publication potential – and impact. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

MARCH 29, 2017

A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public. Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. No humans needed.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Maxim Behar

NOVEMBER 19, 2020

There is no doubt that the measures are flexible, but this is because Bulgaria is a typical example of a democracy in which public opinion sets the tone, not the government. The whole idea that the government can impose something is naive, given that public opinion is going against it. Behar has something to say.

Government 52

Government Measurement Pharmaceuticals System 52

Katie Paine's Measurement Blog

MARCH 29, 2023

The first thing I noticed is that 17 years of crises is a lot of bad publicity. Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). When CEOs and PR people stayed silent, the negative publicity increased (think Boy Scouts and Ryder Cup). Nice guy: good.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202