The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. The post When public expectations are unrealistic appeared first on Public Relations Security.

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Mindful Marketing

MAY 8, 2021

Likewise, would an attorney author, “How to represent yourself in court,” or a public accountant pen, “Why to do your taxes on your own”? The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return.

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ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Time will tell.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R.

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Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. That’s how I got pulled into grassroots work.

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Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C.,

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Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. All maximizing publication potential – and impact. Scale is a strange thing, isn’t it.

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