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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Cultures of Corruption

Mindful Marketing

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Nearly 90 percent of the students in my undergraduate ethics course are accounting majors, and most look to land jobs in public accounting. the list goes on.

Ethics 89
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. That’s how I got pulled into grassroots work.

Ethics 75
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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. All maximizing publication potential – and impact. Scale is a strange thing, isn’t it. Technology is wonderful.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. All maximizing publication potential – and impact. Scale is a strange thing, isn’t it. Technology is wonderful.

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Edelman: Trust in Organizations Collapsing Worldwide

PRSay

A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public. Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.”

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Maxim Behar for BG ON AIR on the topic "COVID infodemia"

Maxim Behar

There is no doubt that the measures are flexible, but this is because Bulgaria is a typical example of a democracy in which public opinion sets the tone, not the government. The whole idea that the government can impose something is naive, given that public opinion is going against it. Behar has something to say.