The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. Their reputation can be damaged as a result. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? The public is a sucker for wedding stories. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. He apologized.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. 6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Run a gap analysis.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75