Remove Employee Remove Leadership Remove Reputation Remove Viral
article thumbnail

What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. How does that happen?

article thumbnail

Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? praise-filled posts on Instagram.

Viral 52
article thumbnail

ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. The very first question out of the company is always: ‘What are the facts?’ That’s step one.

Employee 214
article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected.

article thumbnail

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” . So you want to be a PR executive?

Trends 199