Employee, Interviews, Local and Small Business

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. National Women’s Small Business Month. what you can pitch your local media for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Transcript.

Pitching

Pitching Financial Small Business YouTube

Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media

Media Analytics Healthcare Crisis

Behind the Headlines With Sonja Warner

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. How do you approach communication strategy for a large enterprise company versus a small startup?

Corporate

Corporate Groups Local Enterprise

We need to tell the hard truths – Ed Harrison

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. Part of that was interviewing people at a metro stop and getting their takes on this. A lot of us are people pleasers.

Ethics

Ethics Data Training Agency

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media

Social Media Agriculture Marketing Media

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business.

Strategy

Strategy Customer Service Airlines Hotels

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis

Crisis How To Crisis Management Crisis Communications

Your Brand As Media

Journalistics

APRIL 17, 2013

It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. What stories do you tell to people that come to visit your office or interview for a job that you don’t share outside of your company? Think Local.

Brand

Brand Branding Media Local

New Fronts in Crisis Management

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. In a Daily Beast piece that asks “Will big service industry corporations finally be held accountable for the money they cheat from their employees?,”

Crisis Management

Crisis Management Crisis Insurance Insurance

Happiness and the improvement of professional PR/communications practice

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications

Communications Community Measurement Study

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County.

Crisis

Crisis Local Facebook Social Media

Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. is to attract small business owners. ” It''s a popular topic among our small business owner audience.

Marketing

Marketing Small Business Interviews Internal

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. Video is another aspect of my job.

Meeting

Meeting Social Media Employee Pinterest

How to Get Ahead for the Young PR Account Executive

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To

How To Film Agency Corporate

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. It’ll be worth our while.

Marketing

Marketing System Data Tools

PR Basics Based on Principles will Never Change

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web

Web Pitching Local Report

Public Relations Today