Solo PR Pro

MAY 2, 2023

Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to charge when no one talks about it? Here’s the good news though: It doesn’t have to be this way — and there’s been a bit of a trend lately of people being more transparent about their rates publicly on their websites or in conversat

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Resources Employee Reputation Corporate 68

HMA Public Relations

MAY 3, 2023

If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.

Publicity 79

Publicity 79

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs.

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Publicity eBook Ethics Resources 52

Agility PR Solutions

MAY 2, 2023

Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press release. But, creating an effective press release that captures your target audience’s attention […] The post A definitive guide to writing a product launch press release, with benefits and examples appeared first on Agility PR

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Product Launch Examples Writing Marketing 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work.

Retail 156

Retail Video Pitching Technology 156

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.

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Reputation Corporate Report Employee 123

Axia PR

MAY 1, 2023

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Corporate Data Brand Branding 62

PR Fuel

MAY 3, 2023

Did you know that journalists open only 3 percent of all pitches? If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what. Read More The post Tips on How to Write a Successful Media Pitch appeared first on eReleases.

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Writing Pitching How To Media 52

Landis PR

MAY 1, 2023

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? You’re not alone. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects.

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Tools Marketing Writing Resources 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Business Wire

MAY 4, 2023

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback. With the influx of generative AI tools , what do public relations professionals need to know?

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Tools Publicity Blogging Marketing 348

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities. Businesses considering SaaS need to know a few […] The post What You Need to Know about SAAS appeared first on.

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Software Company Strategy Marketing 195

The Resolution Blog

MAY 4, 2023

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […] The post How a PR team helped evacuate 54 Ukrainian orphans to the UK appeared first on PR Resolution — by CoverageBook.

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Agency 156

PRSay

MAY 2, 2023

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the best versions of themselves while searching for the right workplace.

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Energy Employee Insurance Insurance 180

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

APRIL 30, 2023

Every business needs to consider PR, especially small businesses, carefully. Small businesses need to be intellgent in their PR efforts to get noticed by their target market, develop a positive image for the brand and attract customers. This is not easy, though, especially in a day and age when so many aspects can impact PR. […] The post 5 important PR tips for small businesses appeared first on Agility PR Solutions.

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Small Business Brand Branding Marketing 143

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic.

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Pitching Study Technology Report 122

The Resolution Blog

APRIL 30, 2023

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.

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Interviews Measurement 156

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

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Advertising Advertising Social Media Reddit 97

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

MAY 3, 2023

Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers must trust a business, and to do […] The post 5 tips for building customer trust through effective PR appeared first on Agility PR Solutions.

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Publicity 125

Institute for Public Relations

MAY 5, 2023

This blog is provided by the IPR Organizational Communication Research Center. My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. We just did a pulse check and the results stunned me. Employees’ expectations about the issues their employer takes a stand on changed drastically.

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Employee Study Blogging Agency 98

Frederik Vincx

MAY 4, 2023

Systemic Design + GPT = Superfast sense making The first helps you ask the right questions about a system. And the latter brings the answers to your fingertips. This combination makes you a stronger strategic design partner, because you can come preloaded with a strong grasp of the clients’ ecosystems. You can fast track your own sense making with a few right prompts for these large language models like GPT4.

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System Exercises Examples Strategy 78

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Nostalgia creates warm, good feelings as people reminisce about cherished memories. It evokes emotions, connects people, and creates a longing for the past. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

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Film Marketing Consumer Fashion 88

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

MAY 3, 2023

Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more rewarding, too. That’s because you’ve already put in the heavy lifting to […] The post How to create a demand-generation marketing plan that prioritizes customers appeared first on Agility PR Solutions.

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How To Marketing Publicity 110

Institute for Public Relations

APRIL 30, 2023

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health →

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Employee Analysis Twitter Report 93

NewsWhip

MAY 4, 2023

In the current digital landscape, the spread of false or misleading information is a concerning issue due to its ability to influence public opinion, shape political discourse, and lead to harmful actions or decisions to both individuals and society at large. Also, the fact that this information can be quickly and easily shared only worsens the issue.

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Resources Tools Google Consumer 78

5W PR

APRIL 30, 2023

May is Mental Health Awareness Month. Its purpose is to raise awareness, reduce stigma, and promote mental well-being. Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. Addressing Mental Health in Marketing Campaigns To include mental health in marketing campaigns, it’s important to address it in content, messaging, and ima

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Marketing Resources Exercises Education 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

MAY 4, 2023

For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always appreciated by agency higher-ups, but as long as […] The post PR lessons learned from the Tucker Carlson firing appeared first on Agility PR Solutions.

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Analysis Employee Agency Writing 94

Lauri Pehar Borsh

MAY 2, 2023

AI in digital marketing is fast becoming all the new rage. So… I had to share this post by NPDigital*, which offers deep insight for all marketing and PR professionals. A must read. Here’s the article/post: With so much of the digital marketing world adopting artificial intelligence, you may ask, “Am I […] The post Using AI in Digital Marketing: Top 7 Disadvantages appeared first on Laurie Pehar Borsh Digital PR.

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Marketing Digital PR Reputation 78

NewsWhip

MAY 3, 2023

Every month we look at the top publishers on Facebook in both the US and UK. Though these locations are quite successful in terms of engagement, there are so many other countries where Facebook is a powerhouse of a platform. This month, we limited our searches to our neighbor, Mexico — where there are currently 92.7M users online using the platform regularly — to see which publishers have had the most engagement in 2023.

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Facebook Sports Television Newspapers 78