Sat.Apr 29, 2023 - Fri.May 05, 2023

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Best Practices for Setting Rates as a Solo PR Pro

Solo PR Pro

Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to charge when no one talks about it? Here’s the good news though: It doesn’t have to be this way — and there’s been a bit of a trend lately of people being more transparent about their rates publicly on their websites or in conversat

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How Do I Fight Burnout in Public Relations?

HMA Public Relations

If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.

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The Four Models of Public Relations

Doctor Spin

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs.

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A definitive guide to writing a product launch press release, with benefits and examples

Agility PR Solutions

Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press release. But, creating an effective press release that captures your target audience’s attention […] The post A definitive guide to writing a product launch press release, with benefits and examples appeared first on Agility PR

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How PR Teams Can Use ChatGPT

ImPRessions - Crenshaw Communications

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.

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Know Your Audience

Axia PR

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

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Tips on How to Write a Successful Media Pitch

PR Fuel

Did you know that journalists open only 3 percent of all pitches? If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what. Read More The post Tips on How to Write a Successful Media Pitch appeared first on eReleases.

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Top AI Tools for PR and Marketing Pros

Landis PR

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? You’re not alone. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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AI-Powered Tools: What Do Public Relations Pros Need to Know? | Business Wire Blog

Business Wire

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback. With the influx of generative AI tools , what do public relations professionals need to know?

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What You Need to Know about SAAS

Ronn Torossian

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities. Businesses considering SaaS need to know a few […] The post What You Need to Know about SAAS appeared first on.

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For New Graduates, Flexible Work, Recognition, Benefits Among Top Job Factors

PRSay

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the best versions of themselves while searching for the right workplace.

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How a PR team helped evacuate 54 Ukrainian orphans to the UK

The Resolution Blog

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […] The post How a PR team helped evacuate 54 Ukrainian orphans to the UK appeared first on PR Resolution — by CoverageBook.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]

Sword and the Script

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic.

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5 important PR tips for small businesses

Agility PR Solutions

Every business needs to consider PR, especially small businesses, carefully. Small businesses need to be intellgent in their PR efforts to get noticed by their target market, develop a positive image for the brand and attract customers. This is not easy, though, especially in a day and age when so many aspects can impact PR. […] The post 5 important PR tips for small businesses appeared first on Agility PR Solutions.

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Which Social Media Platforms Should Your Brand Advertise On?

5W PR

Social media platforms have grown exponentially in the past decade. They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

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Coverage to Capital

The Resolution Blog

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Employees Concerned About Job Creation and Well-being

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center. My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. We just did a pulse check and the results stunned me. Employees’ expectations about the issues their employer takes a stand on changed drastically.

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5 tips for building customer trust through effective PR

Agility PR Solutions

Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers must trust a business, and to do […] The post 5 tips for building customer trust through effective PR appeared first on Agility PR Solutions.

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Tap Into Nostalgia for Your Marketing

5W PR

Ads that market nostalgia are incredibly powerful. Nostalgia creates warm, good feelings as people reminisce about cherished memories. It evokes emotions, connects people, and creates a longing for the past. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

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Giving Your Company a Face: The Importance of Executive Communications Strategy

Stern + Associates

The average person doesn’t like a “faceless corporation.” That phrase – which could also apply to private and smaller companies rather than just the mega corps – may be a cliché but is essentially true. When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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The Business Case for Focusing on Employee Mental Health

Institute for Public Relations

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health →

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How to create a demand-generation marketing plan that prioritizes customers

Agility PR Solutions

Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more rewarding, too. That’s because you’ve already put in the heavy lifting to […] The post How to create a demand-generation marketing plan that prioritizes customers appeared first on Agility PR Solutions.

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Integrating the Importance of Mental Health into Your Marketing for Mental Health Awareness Month

5W PR

May is Mental Health Awareness Month. Its purpose is to raise awareness, reduce stigma, and promote mental well-being. Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. Addressing Mental Health in Marketing Campaigns To include mental health in marketing campaigns, it’s important to address it in content, messaging, and ima

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently - Strategy

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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Six tools and resources for combating misinformation in 2023

NewsWhip

In the current digital landscape, the spread of false or misleading information is a concerning issue due to its ability to influence public opinion, shape political discourse, and lead to harmful actions or decisions to both individuals and society at large. Also, the fact that this information can be quickly and easily shared only worsens the issue.

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PR lessons learned from the Tucker Carlson firing

Agility PR Solutions

For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always appreciated by agency higher-ups, but as long as […] The post PR lessons learned from the Tucker Carlson firing appeared first on Agility PR Solutions.

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How Your Restaurant Can Take Advantage of National Food Days

5W PR

Restaurants can boost sales by leveraging national food days. Over 200 food days happen every year, including pizza day and donut day. Limited edition menu items, social media content, discounts, and promotions can help restaurants capitalize on these national days for food and attract customers. Planning ahead To make the most of national food days 2023, planning ahead is key.