Sat.May 01, 2021 - Fri.May 07, 2021

article thumbnail

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 515
article thumbnail

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns.

Privacy 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?

Retail 368
article thumbnail

PR Measurement: Measuring PR Success Through KPI Evaluations

Prowly

Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan in place to manage your brand’s image, or get the word […]. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. As low interest rates and investor enthusiasm for IPOs, especially SPACs , continue in 2021, more and more companies are considering whether to take their company public, or not.

Blogging 218

More Trending

article thumbnail

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 201
article thumbnail

The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
article thumbnail

Cision UK In Conversation With. Adam Vaughan, New Scientist

Cision

We spoke to Adam Vaughan, Chief Reporter at the New Scientist magazine, about his career covering environment, climate change and technology. Includes his pitching advice to PRs, plus tips for aspiring environment journalists.

Pitching 156
article thumbnail

Podcasting with Kate Warnock | On Top of PR podcast

Axia PR

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura. Guest: Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77. Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations.

Education 158
article thumbnail

2021 consumers value authenticity, loyalty and personalization—is your brand listening?

Agility PR Solutions

As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers interact with brands—uncovering several key themes, including shifts in consumers’ online engagement, the desire for […].

Consumer 155
article thumbnail

UK Media Moves including Place North West, the Evening Standard, CIO UK and more

Cision

Place North West appoints Julia Hatmaker as Deputy Editor; new roles for Sarah Harvey and Dan Kilpatrick at the Evening Standard; Doug Drinkwater now Editor of CIO UK.

Media 156
article thumbnail

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

Sword and the Script

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. We know a lot has changed over the last year, but what specifically has changed and how much? That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link].

Survey 147
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Why You Should Consider Applying for the PRSA Board of Directors

PRSay

The application process is wrapping up for the 2022 PRSA Board of Directors. PRSA is seeking candidates to fill three available Executive Committee positions, as well as director positions for five Districts and one director-at-large position. Applications are due May 25. Find details here. In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee.

Education 122
article thumbnail

Most social media users don’t buy influencer-promoted products—what can PR do better?

Agility PR Solutions

Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products through influencer promo codes, according to new research from Visual Objects, a visual guide […].

article thumbnail

7 Virtual Events for Journalists and Bloggers in May 2021

Cision

The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more.

article thumbnail

PulpPR tried it all, but Muck Rack was the only platform to help client and journalist relations

Muck Rack

PulpPR tried it all, but Muck Rack was the only platform to help client and journalist relations

142
142
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. A year – and two jabs in the arm later – it feels surreal to look back but the pace of things is picking up again.

Tools 100
article thumbnail

PR infographics: How visual content can boost your comms efforts

Agility PR Solutions

A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create compelling infographics around eyewear topics such as ‘The […]. The post PR infographics: How visual content can boost your comms efforts appeared first on Agility PR Solutions.

article thumbnail

UK Media Moves including 1919, Future plc, Newsnight and more

Cision

Gemma Fraser made Head of Content at upcoming title 1919; new role for Charlotte Richards at Future; Ben Chu to rejoin Newsnight.

Media 156
article thumbnail

Guest Post: What is PR?

HMA Public Relations

Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.

Publicity 121
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

3 Ways You Can (and Should) Invest in Your Business

Solo PR Pro

It’s completely understandable if you’re hesitant to spend money on your business. After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. But if you watch your money too closely, you could prevent your business from achieving true growth.

Financial 104
article thumbnail

America’s changing brand buzz since COVID-19—who’s winning?

Agility PR Solutions

The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted how we talk […]. The post America’s changing brand buzz since COVID-19—who’s winning?

Branding 134
article thumbnail

The 5 Most Impressive Press Releases from April

Cision

See why these press releases impressed us the most in April.

Blogging 156
article thumbnail

Remembering Kathleen Kelly, Ph.D.

Culpwrit

The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida. I was introduced to Kathleen many years ago by the late Betsy Plank, who described Kathleen as one of the all-time great mentors in the […]. The post Remembering Kathleen Kelly, Ph.D. appeared first on culpwrit.

Publicity 102
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Using Digital PR for the game-changing boost companies need

5W PR

It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Many businesses or high-profile individuals do not have a lot of time researching trends and issues themselves.

article thumbnail

6 effective PR strategies for small businesses

Agility PR Solutions

Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products and services. Here are a few tips to help you: Be familiar with […]. The post 6 effective PR strategies for small businesses appeared first on Agility PR Solutions.

article thumbnail

Media Moves at Insider, CNN & LA Times, Associated Press Announces Senior Leadership Promotions

Cision

Brianna Keilar debuts on ‘New Day’ CNN, David Scott, Julie Pace, Michael Giarrusso promoted at AP, and more.