Sat.May 01, 2021 - Fri.May 07, 2021

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.

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Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.

6 openings to avoid when pitching reporters

PR Daily

Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch. Cold emailing is a big part of the PR/media relations job. And it’s a tough ask.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Considerations for Effective Post-IPO Investor Communications | Business Wire Blog

Business Wire

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

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How to tell a PR crisis from a mishap

Ronn Torossian

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly.

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6 signs a PR career is right for you

PR Daily

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

Report 156

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

Sword and the Script

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. We know a lot has changed over the last year, but what specifically has changed and how much?

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Podcasting with Kate Warnock | On Top of PR podcast

Axia PR

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura. Guest: Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Virtual Events for Journalists and Bloggers in May 2021

Cision

The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more. Media Blog

Why communicators must be responsible for getting the information they need

PR Daily

The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.

America’s changing brand buzz since COVID-19—who’s winning?

Agility PR Solutions

The COVID-19 pandemic has brought countless challenges to Americans over the past year.

The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

UK Media Moves including Place North West, the Evening Standard, CIO UK and more

Cision

Place North West appoints Julia Hatmaker as Deputy Editor; new roles for Sarah Harvey and Dan Kilpatrick at the Evening Standard; Doug Drinkwater now Editor of CIO UK. Media Blog

Media 156

Ragan will recognize the influential women in employee wellness and HR

PR Daily

Ragan’s Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14.

6 effective PR strategies for small businesses

Agility PR Solutions

Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products and services.

Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Cision UK In Conversation With. Adam Vaughan, New Scientist

Cision

We spoke to Adam Vaughan, Chief Reporter at the New Scientist magazine, about his career covering environment, climate change and technology. Includes his pitching advice to PRs, plus tips for aspiring environment journalists. Media Blog

Ragan will recognize the influential women in employee wellness and HR

PR Daily

Ragan’s Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14.

The influence of online customer reviews is growing—is your brand generating good ones?

Agility PR Solutions

Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers.

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people.

UK Media Moves including 1919, Future plc, Newsnight and more

Cision

Gemma Fraser made Head of Content at upcoming title 1919; new role for Charlotte Richards at Future; Ben Chu to rejoin Newsnight. Media Blog

Media 156

Ragan will recognize the influential women in employee wellness and HR

PR Daily

Ragan’s Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14.

Eye-catching tips and tactics for maximizing CTR with video

Agility PR Solutions

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

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6 questions with Alyssa Pinsker

Muck Rack

6 questions with Alyssa Pinsker

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The 5 Most Impressive Press Releases from April

Cision

See why these press releases impressed us the most in April. US Blog

How to measure the trust that today’s audiences require

PR Daily

The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing. Trust has never been more important for engaging your many stakeholders—from employees to investors and consumers.

4 ways COVID-19 changed B2B marketing—and how to capitalize

Agility PR Solutions

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing.

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Guest Post: What is PR?

HMA Public Relations

Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession. Featured Public Relations What is.Wednesday Andrea Meyer PR

Media Moves at Insider, CNN & LA Times, Associated Press Announces Senior Leadership Promotions

Cision

Brianna Keilar debuts on ‘New Day’ CNN, David Scott, Julie Pace, Michael Giarrusso promoted at AP, and more. Media Blog