Business Wire
MAY 5, 2021
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.
Ronn Torossian
MAY 3, 2021
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns.
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ImPRessions - Crenshaw Communications
MAY 3, 2021
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?
Prowly
MAY 6, 2021
Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth. This is one reason why PR is so vitally important. Without a PR evaluation plan in place to manage your brand’s image, or get the word […]. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
MAY 4, 2021
In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. As low interest rates and investor enthusiasm for IPOs, especially SPACs , continue in 2021, more and more companies are considering whether to take their company public, or not.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].
Stephen Waddington
MAY 4, 2021
A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.
Cision
MAY 5, 2021
We spoke to Adam Vaughan, Chief Reporter at the New Scientist magazine, about his career covering environment, climate change and technology. Includes his pitching advice to PRs, plus tips for aspiring environment journalists.
Axia PR
MAY 4, 2021
Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura. Guest: Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
MAY 5, 2021
Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77. Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations.
Agility PR Solutions
MAY 5, 2021
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers interact with brands—uncovering several key themes, including shifts in consumers’ online engagement, the desire for […].
Cision
MAY 6, 2021
Place North West appoints Julia Hatmaker as Deputy Editor; new roles for Sarah Harvey and Dan Kilpatrick at the Evening Standard; Doug Drinkwater now Editor of CIO UK.
Sword and the Script
MAY 7, 2021
This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. We know a lot has changed over the last year, but what specifically has changed and how much? That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Muck Rack
MAY 4, 2021
PulpPR tried it all, but Muck Rack was the only platform to help client and journalist relations
Agility PR Solutions
MAY 2, 2021
Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products through influencer promo codes, according to new research from Visual Objects, a visual guide […].
Cision
MAY 6, 2021
The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more.
Sword and the Script
MAY 4, 2021
Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. A year – and two jabs in the arm later – it feels surreal to look back but the pace of things is picking up again.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Solo PR Pro
MAY 4, 2021
It’s completely understandable if you’re hesitant to spend money on your business. After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. But if you watch your money too closely, you could prevent your business from achieving true growth.
Agility PR Solutions
MAY 4, 2021
A few years ago, One Click, an online eyewear retailer ran into a problem. One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. They needed to do things differently. One of the solutions they came up with was to create compelling infographics around eyewear topics such as ‘The […]. The post PR infographics: How visual content can boost your comms efforts appeared first on Agility PR Solutions.
Cision
MAY 4, 2021
Gemma Fraser made Head of Content at upcoming title 1919; new role for Charlotte Richards at Future; Ben Chu to rejoin Newsnight.
HMA Public Relations
MAY 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
MAY 3, 2021
The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida. I was introduced to Kathleen many years ago by the late Betsy Plank, who described Kathleen as one of the all-time great mentors in the […]. The post Remembering Kathleen Kelly, Ph.D. appeared first on culpwrit.
Agility PR Solutions
MAY 5, 2021
The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted how we talk […]. The post America’s changing brand buzz since COVID-19—who’s winning?
Cision
MAY 3, 2021
See why these press releases impressed us the most in April.
5W PR
MAY 7, 2021
It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Many businesses or high-profile individuals do not have a lot of time researching trends and issues themselves.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
MAY 3, 2021
You may have heard about the big Basecamp news last week. CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. Chief among them: He wanted to keep politics and issues that are plaguing our society right now far away from work. The message seemed to be “keep your politics at home, where they belong.” That didn’t sit well with employees (or the internet, which unsurprisingly lit up
Agility PR Solutions
MAY 2, 2021
Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products and services. Here are a few tips to help you: Be familiar with […]. The post 6 effective PR strategies for small businesses appeared first on Agility PR Solutions.
Cision
MAY 7, 2021
Brianna Keilar debuts on ‘New Day’ CNN, David Scott, Julie Pace, Michael Giarrusso promoted at AP, and more.
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