Sat.Jan 09, 2021 - Fri.Jan 15, 2021

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

5 Reasons Your Story Wasn’t Picked Up: A PR View

ImPRessions - Crenshaw Communications

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

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6 Writing Habits You Should Adopt in 2021

Cision

Set small writing goals in 2021 and see big results. Media Blog

Building an impactful communications team with clear roles, responsibilities, scope and budget

Onclusive

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

More Trending

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.

Exploring Gen Z women’s new perspectives on life, career, injustice, social media and brands

Agility PR Solutions

Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands.

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.

5 avsnitt av Passion för kommunikation du inte vill missa

Cision

Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden. Sverige Blogg

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 reasons why it’s the right time to start podcasting

PR Daily

Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up. Is now the time for you to produce your own podcast? More Americans (3.6 million more) listened to podcasts in 2020 than 2019. The total podcast audience in the U.S.

5 PR tactics to help you start 2021 on the right foot

Agility PR Solutions

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away.

A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA.

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‘Amazing’ Cision Communications Cloud Named a Leader in PR and Marketing Communications Software

Cision

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. More than mere messengers, scribes or mouthpieces, comms pros are trusted advisers, strategy shapers and vision casters.

6 strategies to build your brand and advocate loyalty

Agility PR Solutions

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention.

The Queen's Gambit: social media study

Awario

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

How internal communicators can help bolster corporate recruiting

PR Daily

Nothing pinches productivity like staff turnover and lousy recruiting. Here’s how to help attract better, brighter workers and craft messaging that supports seamless onboarding. Unpredictable staffing can dramatically harm your ability to go after new clients and to guarantee high-quality service.

5 ways that well-executed branding improves PR

Agility PR Solutions

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services.

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Friday Roundup: Media Moves at Elite Daily, CNN, Travel + Leisure & US Today, Three Former Politico Reporters Launch a Ne

Cision

John Bresnahan, Anna Palmer and Jake Sherman launch Punchbowl News, Abby D. Phillip gets a show on CNN, Jonathan Borge joins Elite Daily, Liz Cantrell new at Travel + Leisure, and more. Media Blog

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More Action Than Words on MLK Day

PRSay

Next week, the nation will observe Martin Luther King Jr. It is a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and freedom for all Americans.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Announcing Ragan’s 2020 Top Women in HR Awards honorees

PR Daily

Congratulations to these influential women! The post Announcing Ragan’s 2020 Top Women in HR Awards honorees appeared first on PR Daily. Ragan Awards

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6 tips for following up on email pitches without being annoying

Agility PR Solutions

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This means that if your […].

How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right

Cision

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well. US Blog

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off.

Celebrating differences: How race and ethnicity shaped my love of the PR industry

PR Daily

One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.

Mapping the customer journey: How enterprise brands embrace it in their marketing plans

Agility PR Solutions

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a customer journey-mapping strategy as a part of their marketing plans.

Media Moves at TIME, The New York Times Magazine & LAist, New York Public Radio Hires Health & Science Editor

Cision

Janell Ross to join TIME, Claire Gutierrez promoted at The New York Times Magazine, and more. Media Blog

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Should You Be Held Accountable?

HMA Public Relations

Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years.