ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.
Onclusive
JUNE 24, 2020
In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.
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Ronn Torossian
JUNE 23, 2020
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on.
Business Wire
JUNE 25, 2020
Visual fluency is the world’s most used language. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows. Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JUNE 25, 2020
If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 26, 2020
According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on.
Prowly
JUNE 23, 2020
By and large, press releases are shunned by the SEO community. Conversely, public relations firms rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that press releases are dead. Are press releases really […]. The post SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse?
Cision
JUNE 24, 2020
Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.
Communications Conversations
JUNE 23, 2020
Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg , actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JUNE 22, 2020
Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.” COVID-19 placed an exclamation point on customer service as consumers flooded digital platforms in search of […].
Prowly
JUNE 25, 2020
Press release distribution services are tools that allow you to send press releases to a large, targeted audiences. Find out how to choose the best one. The post How to Choose The Best Press Release Distribution Service appeared first on Prowly Magazine.
Agility PR Solutions
JUNE 25, 2020
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers—but at the same time, presenting major opportunities, […].
Ishmael's Corner
JUNE 21, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
JUNE 24, 2020
After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The one-hour session was devoted to answering participants’ questions, starting with the concept of “minstreling.”. In the 19th and early 20th centuries, minstrel shows featured white entertainers performing in “blackface” makeup.
PR for Anyone
JUNE 25, 2020
When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere - your website, post on LinkedIn and all other active social media platforms, if you use Twitter, schedule it in a media “bucket” so it is regularly posted, and/or write a blog post about it.
Agility PR Solutions
JUNE 24, 2020
The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant. Now more than ever, consumers crave messages that evoke resilience, humanity and hope, and […].
Cision
JUNE 25, 2020
How many spaces should there be between sentences? Read on for that and other AP Stylebook rules.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
JUNE 26, 2020
The surprise departure this week of the first woman to run a top five global PR firm speaks to the big challenges of leading an agency brand within the tight confines of a holding company structure.
Axia PR
JUNE 26, 2020
Sending a perfect media pitch can feel like a balancing act. Structure and timing are everything. To avoid becoming a mere drop in an ocean of emails, here are nine media pitching tips directly from journalists, according to PR software Muck Rack’s research.
Agility PR Solutions
JUNE 24, 2020
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19.
Cision
JUNE 25, 2020
Eric Platt appointed US Markets Editor at the Financial Times; Dipesh Gadher is now Home Affairs Correspondent at The Sunday Times; Patrick Scott to join the New Statesman as Data Projects Editor.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Contently - Strategy
JUNE 25, 2020
In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy.
Axia PR
JUNE 22, 2020
Tell stories instead of just stating facts. Imagine you’ve finally got a good pitch ready to send to the media. You’re well prepared, and now it’s time to get that phone call done. Despite hitting it off with the media contact, your contact ultimately declines to run the story. What happened? You did everything right; you had the main point and some facts to go with it to give context.
Agility PR Solutions
JUNE 22, 2020
For as long as the game has been played, golf has been linked to business. Playing golf with a business associate not only gives an insight into the person’s character, mindset, and willpower, but also helps to build a relationship outside the office setting. Many business deals have been made while waiting on a tee […]. The post 4 pro-level golf lessons for business and communications appeared first on Agility PR Solutions.
Cision
JUNE 23, 2020
Steven Wilson-Beales takes on extra title at Global; Lucy Fitzgeorge-Parker now ESG Editor at Euromoney magazine; Sophie Davies is now a Europe / Spain Correspondent for TRF in Barcelona.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Awario
JUNE 24, 2020
The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media.
Axia PR
JUNE 24, 2020
In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity. When that happens, you don’t want to waste time being unprepared.
Agility PR Solutions
JUNE 25, 2020
Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace. Although businesses are prohibited from discriminating against employees by law, job seekers want companies to take the extra step and promote their dedication to a diverse workplace. New research from business news and […].
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