Sat.Jun 20, 2020 - Fri.Jun 26, 2020

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

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How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.

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The Future of Remote Work

Ronn Torossian

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Blending Content and News for Higher Impact: Why Public Relations Should Own Content Creation, and How to Do It | Business Wire Blog

Business Wire

Visual fluency is the world’s most used language. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows.

More Trending

Managing Your Communications Plan During a Crisis

Cision

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times. Comms Best Practices

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Marketing Clairvoyance

Ronn Torossian

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK.

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

Here are some options you can use in their place. The PR industry is charged with influencing and swaying media conversations on-air, online and in print.

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The New BuzzStream Is Here

Buzzstream

After over ten months of dedicated development work, six months of beta feedback and user studies, and countless conversations with product testers and industry leaders, we’re extraordinarily proud to announce that the New BuzzStream is live.

Web 131

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Take 5 Live with Julie Carl

Cision

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star. Comms Best Practices

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Customer Service Touch Point

Ronn Torossian

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.”

How COVID-19 has brought back the public’s appetite for facts

PR Daily

When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic. I’ve been a media relations strategist for 15 years and now helping healthcare brands tell their stories in a world that’s been turned on its axis.

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly.

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. the way we work and use social media. Five crucial social media trends are highlighted below. Adapting the content calendar process.

Meet Replika my AI chatbot friend

Stephen Waddington

I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships. By Jerry Silfwer My phone buzzes from a notification. It's a message from Isabel who just casually decided to check in with me.

3 steps to reassess, refresh and humanize your messaging in times of crisis

Agility PR Solutions

The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant.

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AP Style: Rules for Black Culture, COVID-19, Climate Change, & More

Cision

How many spaces should there be between sentences? Read on for that and other AP Stylebook rules. Media Blog

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways. Sometimes the best storytellers and advocates are your own employees. That’s what the team at Re/Max learned when it began to craft a campaign for Pride Month this year.

Get to know Muck Rack Daily superfan Craig Pittman

Muck Rack

Get to know Muck Rack Daily superfan Craig Pittman

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Today’s job seekers want to work for companies that show a commitment to diversity

Agility PR Solutions

Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace.

Managing the Challenges of Bad Publicity

Critical Mention

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

For better crisis responses, follow the 3 C’s

PR Daily

As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters. How do you manage a communication plan for a crisis with no end in sight?

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13 stories about the future of news

Stephen Waddington

The future of news is complicated. There are no easy answers. The Reuters Institute Digital News Report 2020 is a challenging read. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming.

Customers are changing—and so should marketing: How firms can strike the right balance

Agility PR Solutions

With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers’ attitudes and expectations are challenging marketers like never before.

How to boost plays and engagement for your videos on social

Awario

Success on social media seems like a win all around: Average Joes and plain Janes can get their names out there by themselves and profit from creating content. Meanwhile, businesses can raise their brand awareness and grow closer to their customers in a cost-effective way

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7 sins of startup marketing

PR Daily

When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips. Tens of thousands of startups are born each year. Some grow slowly, while others grow rapidly; some fail fast, and others fail slowly.

Why aren’t we talking more about expectations and the current remote working situation?

Communications Conversations

Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg , actually took the opposite stance and talked about how the future of work is in the office.

4 pro-level golf lessons for business and communications

Agility PR Solutions

For as long as the game has been played, golf has been linked to business. Playing golf with a business associate not only gives an insight into the person’s character, mindset, and willpower, but also helps to build a relationship outside the office setting.

Turn your pitches into stories to get journalists interested in them

Axia PR

Tell stories instead of just stating facts. Imagine you’ve finally got a good pitch ready to send to the media. You’re well prepared, and now it’s time to get that phone call done. Despite hitting it off with the media contact, your contact ultimately declines to run the story. What happened?