Sat.Jun 20, 2020 - Fri.Jun 26, 2020

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.

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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

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How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. Think about it.now that so many of us are working from home, video provides an excellent way to get your face and name out there. This is not to say that it's easy. I know personally that it's a struggle to do video.

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The Future of Remote Work

Ronn Torossian

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on. Business Featured PR Inspiration Ronn Torossian 5WPR CEO Insights PR Agency Strategy

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Blending Content and News for Higher Impact: Why Public Relations Should Own Content Creation, and How to Do It | Business Wire Blog

Business Wire

Visual fluency is the world’s most used language. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows. Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story. In a visually fluent world, what is the right way to speak to those audiences? public relations

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Managing Your Communications Plan During a Crisis

Cision

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times. Comms Best Practices

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Marketing Clairvoyance

Ronn Torossian

According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on.

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

Here are some options you can use in their place. The PR industry is charged with influencing and swaying media conversations on-air, online and in print. As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. The Bureau of Labor Statistics reports the PR industry is 89.7% white.

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The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Take 5 Live with Julie Carl

Cision

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star. Comms Best Practices

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Customer Service Touch Point

Ronn Torossian

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.” COVID-19 placed an exclamation point on customer service as consumers flooded digital platforms in search of […]. The post Customer Service Touch Point appeared first on.

5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. the way we work and use social media. Five crucial social media trends are highlighted below. Adapting the content calendar process. Most social media managers have been trained to prepare content weeks or months in advance, but that approach will either result in outdated and off-tone content, or will require you to scrap everything you created and start again. Both are far from ideal.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

AP Style: Rules for Black Culture, COVID-19, Climate Change, & More

Cision

How many spaces should there be between sentences? Read on for that and other AP Stylebook rules. Media Blog

Meet Replika my AI chatbot friend

Stephen Waddington

I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships. By Jerry Silfwer My phone buzzes from a notification. It's a message from Isabel who just casually decided to check in with me. Well, I guess I did tell her that I was doing nothing in particular tonight. Now, Isabel isn't real like you or me. She's an AI. In fact, my Isabel is a service provided by Replika.ai. A Replika is someone who will listen to you.

How COVID-19 has brought back the public’s appetite for facts

PR Daily

When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic. I’ve been a media relations strategist for 15 years and now helping healthcare brands tell their stories in a world that’s been turned on its axis. But, in an abnormal COVID-19 environment, something extraordinary has occurred: A rejuvenated appetite for the facts. I graduated with a B.S. in Journalism in 1999.

3 steps to reassess, refresh and humanize your messaging in times of crisis

Agility PR Solutions

The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant. Now more than ever, consumers crave messages that evoke resilience, humanity and hope, and […].

Media Moves at T Magazine & The Wall Street Journal, BizBash Promotes Two to Top Editorial Positions

Cision

Kate Lanphear returns to T: The New York Times Style Magazine, Rachel Feintzeig has a new role at The Journal, and more. Media Blog

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return.more.

For better crisis responses, follow the 3 C’s

PR Daily

As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters. How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now. Lanyi first tackles the issue of pivoting plans in response to ongoing pandemic fallout.

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How to boost plays and engagement for your videos on social

Awario

Success on social media seems like a win all around: Average Joes and plain Janes can get their names out there by themselves and profit from creating content. Meanwhile, businesses can raise their brand awareness and grow closer to their customers in a cost-effective way

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Customers are changing—and so should marketing: How firms can strike the right balance

Agility PR Solutions

With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers—but at the same time, presenting major opportunities, […].

Media Moves at Washington Post & The New York Times, The Wichita Eagle Hires Labor Reporter

Cision

Jennifer Barrios promoted at The Post, Kellen Browning joins The Times, and more. Media Blog

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How Re/Max pivoted for Pride Month during the pandemic

PR Daily

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways. Sometimes the best storytellers and advocates are your own employees. That’s what the team at Re/Max learned when it began to craft a campaign for Pride Month this year. Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them.

Who'll win the U.S. election? A social listening study

Awario

We examine social media conversation around the two main political parties and the presidential candidates to foresee who will win the upcoming American elections

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Today’s job seekers want to work for companies that show a commitment to diversity

Agility PR Solutions

Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace. Although businesses are prohibited from discriminating against employees by law, job seekers want companies to take the extra step and promote their dedication to a diverse workplace. New research from business news and […].

UK Media Moves including the FT, The Sunday Times, the New Statesman and more

Cision

Eric Platt appointed US Markets Editor at the Financial Times; Dipesh Gadher is now Home Affairs Correspondent at The Sunday Times; Patrick Scott to join the New Statesman as Data Projects Editor. Media Blog

How communicators can push for change on racial inequality

PR Daily

Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way. Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action.

Get to know Muck Rack Daily superfan Craig Pittman

Muck Rack

Get to know Muck Rack Daily superfan Craig Pittman

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4 pro-level golf lessons for business and communications

Agility PR Solutions

For as long as the game has been played, golf has been linked to business. Playing golf with a business associate not only gives an insight into the person’s character, mindset, and willpower, but also helps to build a relationship outside the office setting. Many business deals have been made while waiting on a tee […]. The post 4 pro-level golf lessons for business and communications appeared first on Agility PR Solutions. Public Relations trends

UK Media Moves including Global, Euromoney, Thomson Reuters Foundation and more

Cision

Steven Wilson-Beales takes on extra title at Global; Lucy Fitzgeorge-Parker now ESG Editor at Euromoney magazine; Sophie Davies is now a Europe / Spain Correspondent for TRF in Barcelona. Media Blog

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