PRSay
MAY 13, 2020
The world is different, and so is your brand’s message. If you think now is the time to be quiet, then you’re wrong. Now is the time for content marketing. The need for it as a way to inform and connect with your audience is greater than ever. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Your audience has new concerns and worries.
Sword and the Script
MAY 12, 2020
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community.
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ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups.
Ronn Torossian
MAY 15, 2020
Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MAY 13, 2020
Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
MAY 13, 2020
COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […].
Ronn Torossian
MAY 11, 2020
COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next. This means PR professionals are presented with a choice: shift the paradigm based […].
Cision
MAY 14, 2020
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.
ImPRessions - Crenshaw Communications
MAY 9, 2020
(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
MAY 14, 2020
Learn everything you need to prepare for a crisis. The post How to Create a Crisis Communication Plan (Updated for COVID-19) appeared first on Prowly Magazine.
Agility PR Solutions
MAY 15, 2020
To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and messaging from news outlets around how to stay safe and healthy during the pandemic. But how are they feeling about the marketing they receive from the brands they know and love?
Critical Mention
MAY 13, 2020
Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators. With that in mind, here are some of our favorite communications quotes: Share Tweet Share.
PR for Anyone
MAY 14, 2020
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
MAY 12, 2020
Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should. You don’t need to adopt an entire village or anything like that. Even small steps like sponsoring a local football team will do. Here are 15 businesses to inspire you […]. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine.
Agility PR Solutions
MAY 14, 2020
Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in. While both experiences offer great benefits, especially […].
Cision
MAY 14, 2020
Tom Newton Dunn is to join Times Radio as presenter and Chief Political Commentator; Harry Cole will succeed Tom as Political Editor for The Sun; Cat Ellis now Fitness & Wellbeing Editor at TechRadar.
PRSay
MAY 11, 2020
Working remotely became my day-to-day reality far before the rest of the world joined me at home this March. When my husband was offered a new job out of state a few years ago, I approached the head of my San Diego-based agency to share our new plans, half expecting her to wish me well and good luck. At the time, none of our account servicing staff worked remotely, and the thought of being the first was both daunting and enticing.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Contently - Strategy
MAY 13, 2020
For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected.
Agility PR Solutions
MAY 10, 2020
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more than ever, but many don’t know where to begin. New research from PR […]. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?
Cision
MAY 12, 2020
Helen Thomas has been appointed Head of Station for BBC Radio 2; Lucy McNulty has returned from maternity leave as City Editor at Financial News; Minnie Wright has joined RadioTimes.com as News Editor.
Communications Conversations
MAY 12, 2020
Kelsey Dodson-Smith is one of those people who stands out. Why? For starters, she was a VP before her 30th birthday–she has natural leadership abilities. She has a definite sense of style–just take a quick peek at her Insta page for proof! And, she seems well-loved among colleagues and friends. Sounds like a rock star to me! Let’s hear more from this all-around dynamo.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
MAY 15, 2020
Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.
Agility PR Solutions
MAY 12, 2020
New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given them time to take control of their health, such as eating healthy, exercising and […].
Cision
MAY 14, 2020
For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more.
Muck Rack
MAY 12, 2020
New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stuart Bruce
MAY 10, 2020
The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is … © Stuart Bruce - What are good brand logos? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Agility PR Solutions
MAY 11, 2020
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event analogous with the effect COVID-19 will have on the global travel […]. The post 3 phases of destination recovery from COVID-19 for travel marketers appeared first on Agility PR Solutions.
Cision
MAY 12, 2020
Donna Collins has been promoted to editor in chief, Daniela Galarza is appointed to features editor, and more.
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