Sat.May 09, 2020 - Fri.May 15, 2020

Why Now Is the Time for Content Marketing

PRSay

The world is different, and so is your brand’s message. If you think now is the time to be quiet, then you’re wrong. Now is the time for content marketing. The need for it as a way to inform and connect with your audience is greater than ever.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

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Zoom: Zoom’s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.

More Trending

Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course.

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Shifting a Message in the Era of Corona

Ronn Torossian

COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next.

Crisis 195

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.

Brand conversations during COVID-19

Stephen Waddington

COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crenshaw Communications Wins 2014 Big Apple Award From PRSA

ImPRessions - Crenshaw Communications

(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union.

COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges

Cision

How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America. Comms Best Practices

The role of communicator shines bright during the pandemic

PR Daily

The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19. There’s an old saying in public relations that “PR is not ER.”

Launching your PR career—5 reasons why you should intern at a PR agency

Agility PR Solutions

Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

Muck Rack

New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

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Lockdown letter: fraying at the edges

Stephen Waddington

The UK has reached lockdown fatigue. COVID-19 is exposing differences in values in society. We need an exit plan that enables us to co-exist with the virus. Week seven. This is my seventh letter recording life at this extraordinary time.

Tips and tricks for shooting, editing and producing videos from home

PR Daily

Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length. As if video producing wasn’t hard enough in a controlled studio setting, now we have to turn our unpredictable home environment into a film set.

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Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them.

Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies.

8 tips for handling communications during and after Covid-19

PR Daily

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.

How buyers feel about marketing efforts in a COVID-19 culture

Agility PR Solutions

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata.

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Media Moves at Bloomberg Law & The 74, ABC Announces GMA Staff Moves

Cision

Ian Kullgren joins Bloomberg Law, Nathaniel Taplin promoted at WSJ, and more. Media Blog

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PR pros in crisis: How 4 communicators are coping during the pandemic

Muck Rack

PR pros in crisis: How 4 communicators are coping during the pandemic

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How nonprofits can engage during COVID-19

PR Daily

Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.

Americans seeking inspirational health news coverage beyond COVID

Agility PR Solutions

UK Media Moves including The Sun, Times Radio, TechRadar and more!

Cision

Tom Newton Dunn is to join Times Radio as presenter and Chief Political Commentator; Harry Cole will succeed Tom as Political Editor for The Sun; Cat Ellis now Fitness & Wellbeing Editor at TechRadar. Media Blog

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People over profits: Insights from Angela Chitkara’s World in 2020 report

Muck Rack

People over profits: Insights from Angela Chitkara’s World in 2020 report

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In a crisis, use the language of empathy, not legalese

PR Daily

Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather. If your corporate policy is inflexible, cushion it with compassion.

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4 tips for staying connected to the world while working from home

Agility PR Solutions

Working from home has both advantages and disadvantages. Many people choose to work from home, but with the recent health concerns, this has become a common occurrence for many more people out of necessity.

Slack for Writers: Why Join, How to Use it, and Groups to Connect With

Cision

For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more. Media Blog

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What are good brand logos?

Stuart Bruce

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is … © Stuart Bruce - What are good brand logos?

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