Sat.May 09, 2020 - Fri.May 15, 2020

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Why Now Is the Time for Content Marketing

PRSay

The world is different, and so is your brand’s message. If you think now is the time to be quiet, then you’re wrong. Now is the time for content marketing. The need for it as a way to inform and connect with your audience is greater than ever. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Your audience has new concerns and worries.

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10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community.

Company 101
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Trending Sources

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups.

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Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The 7 Must-Haves for Your Executive Crisis Communication Procedures

Cision

Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.

More Trending

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How COVID-19 is affecting the PR Market in the UK and beyond?

Prowly

COVID-19 sadly is having a serious negative impact on the public relations market in the UK. The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Without a doubt, COVID-19 handles its negative publicity quite well. Recently, advertising giant WPP […].

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Shifting a Message in the Era of Corona

Ronn Torossian

COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next. This means PR professionals are presented with a choice: shift the paradigm based […].

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COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges

Cision

How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.

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Crenshaw Communications Wins 2014 Big Apple Award From PRSA

ImPRessions - Crenshaw Communications

(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Create a Crisis Communication Plan (Updated for COVID-19)

Prowly

Learn everything you need to prepare for a crisis. The post How to Create a Crisis Communication Plan (Updated for COVID-19) appeared first on Prowly Magazine.

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How buyers feel about marketing efforts in a COVID-19 culture

Agility PR Solutions

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and messaging from news outlets around how to stay safe and healthy during the pandemic. But how are they feeling about the marketing they receive from the brands they know and love?

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Beyond the Basics: How to Really Work Remotely

PRSay

Working remotely became my day-to-day reality far before the rest of the world joined me at home this March. When my husband was offered a new job out of state a few years ago, I approached the head of my San Diego-based agency to share our new plans, half expecting her to wish me well and good luck. At the time, none of our account servicing staff worked remotely, and the thought of being the first was both daunting and enticing.

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators. With that in mind, here are some of our favorite communications quotes: Share Tweet Share.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility

Prowly

Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. If you are not, then you definitely should. You don’t need to adopt an entire village or anything like that. Even small steps like sponsoring a local football team will do. Here are 15 businesses to inspire you […]. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine.

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How to Pitch the Media

PR for Anyone

How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity.

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Launching your PR career—5 reasons why you should intern at a PR agency

Agility PR Solutions

Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in. While both experiences offer great benefits, especially […].

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UK Media Moves including The Sun, Times Radio, TechRadar and more!

Cision

Tom Newton Dunn is to join Times Radio as presenter and Chief Political Commentator; Harry Cole will succeed Tom as Political Editor for The Sun; Cat Ellis now Fitness & Wellbeing Editor at TechRadar.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected.

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Agency Executives Discuss Best Practices for Leading and Communicating During the COVID-19 Crisis

PRSay

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As a profession, I believe that we bring order to chaos,” said Michelle Olson, APR, PRSA’s chair-elect and managing director of the Phoenix office of the Lambert PR firm, who also served as the panel’s moderator.

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Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more than ever, but many don’t know where to begin. New research from PR […]. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?

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UK Media Moves including Financial News, BBC Radio 2, RadioTimes.com and more!

Cision

Helen Thomas has been appointed Head of Station for BBC Radio 2; Lucy McNulty has returned from maternity leave as City Editor at Financial News; Minnie Wright has joined RadioTimes.com as News Editor.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Rock Stars: Cambria’s Kelsey Dodson-Smith

Communications Conversations

Kelsey Dodson-Smith is one of those people who stands out. Why? For starters, she was a VP before her 30th birthday–she has natural leadership abilities. She has a definite sense of style–just take a quick peek at her Insta page for proof! And, she seems well-loved among colleagues and friends. Sounds like a rock star to me! Let’s hear more from this all-around dynamo.

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Steve Barrett on PR: You will emerge from COVID-19 a better PR pro

Steve Barrett on PR

Times of crisis are never pleasant to endure, but necessity is the mother of invention and experiences forged during tough times will inform careers moving forward.

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Americans seeking inspirational health news coverage beyond COVID

Agility PR Solutions

New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given them time to take control of their health, such as eating healthy, exercising and […].

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Slack for Writers: Why Join, How to Use it, and Groups to Connect With

Cision

For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

Muck Rack

New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

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What are good brand logos?

Stuart Bruce

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is … © Stuart Bruce - What are good brand logos? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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3 phases of destination recovery from COVID-19 for travel marketers

Agility PR Solutions

At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event analogous with the effect COVID-19 will have on the global travel […]. The post 3 phases of destination recovery from COVID-19 for travel marketers appeared first on Agility PR Solutions.

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