Sat.May 09, 2020 - Fri.May 15, 2020

Why Now Is the Time for Content Marketing

PRSay

The world is different, and so is your brand’s message. If you think now is the time to be quiet, then you’re wrong. Now is the time for content marketing. The need for it as a way to inform and connect with your audience is greater than ever. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Your audience has new concerns and worries. Content marketing is your way of telling your story — one they’ll want to be part of.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s been an eye-opening experience.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups. The platform has made photo sharing easier than ever.

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Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Some may argue that […]. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course. One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data.

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Shifting a Message in the Era of Corona

Ronn Torossian

COVID-19 continues to challenge every aspect of our lives, personally and professionally. Many brands are in crisis, and many communicators are looking ahead at plans that just won’t work in the current environment and are not adjusted to what might come next. This means PR professionals are presented with a choice: shift the paradigm based […]. The post Shifting a Message in the Era of Corona appeared first on.

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Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment. Digital channels overnight have become the lifeblood of many organizations as they try to manage through the current crisis.

COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges

Cision

How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America. Comms Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crenshaw Communications Wins 2014 Big Apple Award From PRSA

ImPRessions - Crenshaw Communications

(L-R: Dorothy Crenshaw, CEO; Marijane Funess, Media Relations Director; Henry Feintuch, PRSA-NY President). The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions.

Launching your PR career—5 reasons why you should intern at a PR agency

Agility PR Solutions

Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in. While both experiences offer great benefits, especially […]. The post Launching your PR career—5 reasons why you should intern at a PR agency appeared first on Agility PR Solutions.

The role of communicator shines bright during the pandemic

PR Daily

The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19. There’s an old saying in public relations that “PR is not ER.” While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation.

Media Moves at Bloomberg Law & The 74, ABC Announces GMA Staff Moves

Cision

Ian Kullgren joins Bloomberg Law, Nathaniel Taplin promoted at WSJ, and more. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Brand conversations during COVID-19

Stephen Waddington

COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers.

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Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more than ever, but many don’t know where to begin. New research from PR […]. The post Is brand messaging during COVID resonating with consumers—or more often backfiring? appeared first on Agility PR Solutions.

Tips and tricks for shooting, editing and producing videos from home

PR Daily

Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length. As if video producing wasn’t hard enough in a controlled studio setting, now we have to turn our unpredictable home environment into a film set. The good news: We’re all in the same boat. Even journalists like Savannah Guthrie, Chris Cuomo, Gayle King and Anderson Cooper have turned their living rooms, basements and dining rooms into TV studios.

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UK Media Moves including The Sun, Times Radio, TechRadar and more!

Cision

Tom Newton Dunn is to join Times Radio as presenter and Chief Political Commentator; Harry Cole will succeed Tom as Political Editor for The Sun; Cat Ellis now Fitness & Wellbeing Editor at TechRadar. Media Blog

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New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

Muck Rack

New Muck Rack survey: How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020

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Americans seeking inspirational health news coverage beyond COVID

Agility PR Solutions

New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given them time to take control of their health, such as eating healthy, exercising and […]. The post Americans seeking inspirational health news coverage beyond COVID appeared first on Agility PR Solutions.

8 tips for handling communications during and after Covid-19

PR Daily

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve. As a publicist working in the hospitality space for many years, I have navigated hundreds of crisis situations on behalf of clients, but never have I seen a crisis like Covid-19. With no road map, companies are trying to navigate their response in times that call for sensitivity.

Slack for Writers: Why Join, How to Use it, and Groups to Connect With

Cision

For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more. Media Blog

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Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected. Platforms like HouseParty and Netflix party have changed the way we socialize.

How buyers feel about marketing efforts in a COVID-19 culture

Agility PR Solutions

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and messaging from news outlets around how to stay safe and healthy during the pandemic. But how are they feeling about the marketing they receive from the brands they know and love? Consider the findings of […].

How nonprofits can engage during COVID-19

PR Daily

Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips. As a PR firm specializing in communications for nonprofit, social impact organizations, it’s been inspiring to see our clients on the frontlines of the COVID-19 pandemic providing vital services from virus testing and treatment to food delivery and at-home education.

UK Media Moves including Financial News, BBC Radio 2, RadioTimes.com and more!

Cision

Helen Thomas has been appointed Head of Station for BBC Radio 2; Lucy McNulty has returned from maternity leave as City Editor at Financial News; Minnie Wright has joined RadioTimes.com as News Editor. Media Blog

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PR pros in crisis: How 4 communicators are coping during the pandemic

Muck Rack

PR pros in crisis: How 4 communicators are coping during the pandemic

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3 phases of destination recovery from COVID-19 for travel marketers

Agility PR Solutions

At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event analogous with the effect COVID-19 will have on the global travel […]. The post 3 phases of destination recovery from COVID-19 for travel marketers appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations crisis

How to boost SEO amid COVID-19

PR Daily

Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank. More than two-thirds of marketers anticipate reduced budgets in coming months, according to a survey by the marketing agency Conductor. For now, high-cost channels such as paid media have fallen out of favor.

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Media Moves at Buffalo Business First & Serious Eats, LinkedIn Hires a Producer for 'Business Unusual' Show

Cision

Donna Collins has been promoted to editor in chief, Daniela Galarza is appointed to features editor, and more. Media Blog

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. There is only one rule for being a good talker – learn to listen. Christopher Morley.

4 tips for staying connected to the world while working from home

Agility PR Solutions

Working from home has both advantages and disadvantages. Many people choose to work from home, but with the recent health concerns, this has become a common occurrence for many more people out of necessity. Whatever thereason for your work location, you need to make the best of it and remember to keep a connection with […]. The post 4 tips for staying connected to the world while working from home appeared first on Agility PR Solutions. Covid-19 Public Relations trends