Sat.Jan 18, 2020 - Fri.Jan 24, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

WHAT IS A CULTURAL INFLUENCER?

Ronn Torossian

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?

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5 Reasons Why the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs.

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Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

Social Influencers To Consider For Future Brand Campaigns

Ronn Torossian

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?

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A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

The Resolution Blog

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge.

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Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

The most engaged publishers on Facebook in December 2019

NewsWhip

Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out.

A simple guide to attribution

The Resolution Blog

In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why Chief People Officers see a steep climb to the future

Agility PR Solutions

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite.

Study 101

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about.

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Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards awards

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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4 essential steps for marketing your event

Agility PR Solutions

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content.

The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton

Culpwrit

By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. You’ll undoubtedly have suggestions for categories. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves.

Generation Z’s message to today’s brands: We’re low-key looking for commitment

Agility PR Solutions

Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z.

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Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

How Roy Williams created his own Crisis PR event

The Stalwart Blog

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career.

UK Media Moves including TI Media, EVENT, Citywire, GLAMOUR and more!

Cision

TI Media has additions to the Life & Style team, Kirsty Tyler joins EVENT as Assistant Editor, Citywire Wealth Manager makes Loukia Gyftopoulou News Editor and GLAMOUR has a new Commerce Writer. Media Blog

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The 5 simple rules for keeping any client happy

Agility PR Solutions

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships.

4 marketing automation tools to help small and mid-size businesses

PR Daily

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.

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