July, 2017

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Impress Your Execs With This New PR Metric: ROPRS

AirPR

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

Trending Sources

How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

Brand 86

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The How and Why of PR Attribution

AirPR

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

Getting to Know Your Customers

The Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Find Out How to be a PR Superstar by Using Data

Business Wire

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve.

Data 51

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

Cision

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of.

How Brands Benefit From Exuding Real, Human Emotion

AirPR

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

Brand 55

Where are they now? 7 former colleagues that went on to do amazing things

Communications Conversations

If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago.

Film 35

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.

Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.

Chatham House Rule explained

Stephen Waddington

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.

How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

6 Reasons Why Every Company Should Work With Influencers

5W PR

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them: Create Content.

Welcome to HMA

HMA Public Relations

Hello all, my name is Madeleine Norris and I am super excited to be joining the HMA Public Relations team as the new intern! I recently […]. The post Welcome to HMA appeared first on HMA Public Relations.

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash.

Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

10 Key PR Trends to Watch During the Rest of 2017

PR News

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network

How to Create a Coordinated Email and Social Strategy

Cision

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world.

B2B 32

Where Have All the Arizonans Gone?

HMA Public Relations

Summers in Phoenix are one of the quickest ways to evacuate nearly the entire city, which is why Bre has put together a list of top summer vacations. Click below for more]. The post Where Have All the Arizonans Gone? appeared first on HMA Public Relations.

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles.

B2B 32

Sometimes Your Best Response Is to Let Go

Solo PR Pro

This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.