July, 2017

How Brands Benefit From Exuding Real, Human Emotion

Onclusive

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their audience and increase brand awareness. But how can they become known when they are forced to compete with larger, more established businesses? It's a David and Goliath story.

Find Out How to be a PR Superstar by Using Data

Business Wire

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.

More Trending

The How and Why of PR Attribution

Onclusive

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world.

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Business Wire Miami “Playing Ball With the Media” Event

Business Wire

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.

Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.

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Impress Your Execs With This New PR Metric: ROPRS

Onclusive

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business.

IWF Montreal

ReimaginePR

The post IWF Montreal appeared first on ReimaginePr.com.

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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

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Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here.

How Brands Can Benefit From Exuding Real Human Emotion

Onclusive

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […]. Industry Insights & Trends PR insights public relations strategy

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Boosting The Hospitality Business with PR

Ronn Torossian

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

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Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

3 ways to land media coverage when you don’t have news

PR Daily

If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy, not quick fixes.

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Improving Your PR Plan

Ronn Torossian

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time.

What is Thought Leadership & How to Hone Your Skills

B2B PR Sense

What is thought leadership ? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it? What is Thought Leadership?

How to Reach the C-Suite With Public Relations

Shift Communications

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech. Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Do you notice anything off?

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Don’t be ordinary. Be outstanding. Here’s how.

Ronn Torossian

Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding.

How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it's also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights , around 50% of companies do not have a dedicated marketing plan!

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