July, 2017

How Brands Benefit From Exuding Real, Human Emotion

AirPR

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something.

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How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.

Getting to Know Your Customers

The Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Qualitative Analysis is Key to Creating Winning PR

Ron Torossian

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both.

Impress Your Execs With This New PR Metric: ROPRS

AirPR

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here.

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash.

Boosting The Hospitality Business with PR

Ron Torossian

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service.

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How Brands Can Benefit From Exuding Real Human Emotion

AirPR

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […]. Industry Insights & Trends PR insights public relations strategy

Brand 205

IWF Montreal

ReimaginePR

The post IWF Montreal appeared first on ReimaginePr.com.

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Why Quality Content is the Foundation of SEO

The Proactive Report

It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming.

SEO 212

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

Cision

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of.

Brand 223

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

Brand 203

Improving Your PR Plan

Ron Torossian

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time.

Chatham House Rule explained

Stephen Waddington

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.

I Feel Sorry For Anthony Scaramucci

The Stalwart Blog

Seriously I do. Think about what happened over the last two weeks. Scaramucci lost his job AND his wife all because he miscalculated the skills required to be an effective White House Communications Director. It's a shame, but not surprising.

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Twitter’s New Algorithm – How to get More Retweets

The Proactive Report

Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style.

Tools 195

Don’t be ordinary. Be outstanding. Here’s how.

Ron Torossian

Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing. Get at least two people to proof your entry. Make sure you spell your name, and your company name, correctly. Yes, really. #2 2 Follow the instructions. Read the instructions, and follow the entry category headings. This is what judges use as marking criteria.

4 Big Media Trends that have Upended PR and Marketing

Sword and the Script

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training?

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PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money?

How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

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